About SCHWITT SHOT
SCHWITT SHOT was born out of a simple school-day moment — an uncomfortable hoodie and a restless mind. What began as a personal solution quickly turned into a creative journey. In a spontaneous attempt to improve his own comfort, 13-year-old Mihran Gevorgyan designed his first hoodie — not for the world, but for himself. It had no brand, no ambition, just an idea. He wrote “Sweet Shirt” across the chest, a playful twist on “sweatshirt,” and something about it felt right.
Driven by that feeling, Mihran began refining the name. “Sweet Shirt” became “SCHWITT SHOT” — a stylized evolution that preserved the original spirit while introducing an ergonomic, punchy identity. The playful “V” became a bold “W”, “C” was added for weight, and “SHOT” gave it edge. What emerged was more than a name — it was a vision.
Founded officially on August 8, 2023, SCHWITT SHOT had a brief but meaningful start before temporarily closing in October of the same year. On August 27, 2024, the brand was reborn — stronger, clearer in purpose, and ready to grow. Behind it all is MG Collective, formerly SS Group, an American-registered company headquartered in Wyoming. MG Collective also owns Maison MiráGe Paris, a beauty and skincare brand dedicated to refinement and natural care.
SCHWITT SHOT’s journey has not been without challenges — including a second pause on April 12, 2025. Yet the brand endured, thanks to a loyal community who continued to order pieces through a Telegram bot during the downtime. Now, as the official website prepares for its relaunch on July 15, 2025, SCHWITT SHOT enters a new chapter — one grounded in precision, identity, and design.
In late 2025, the brand will launch a bold Kickstarter campaign seeking $834,000 in support of its most ambitious project yet: to create the blackest clothing in the world using Black 4.0, a revolutionary pigment that absorbs 99.97% of light.
At its core, SCHWITT SHOT is more than fashion. It’s a reminder that innovation can start anywhere — even in a classroom — and that real style is born not from trends, but from personal need, cultural identity, and fearless reinvention.